Scholarship Essay #3

                In the middle of my sophomore year of high school, my mother cancelled our TV service because we we’re using it enough to make it worth the time. Instead a short time later, my family subscribed to Netflix. This is the entertainment service we use. We have not gone back to TV nor are we planning to do so. Netflix has changed the way we watch TV because we have to wait for new episodes, we watch only what is available, and we aren’t paying an actual TV provider.

                Technology such as Netflix and Hulu have completely revolutionized the TV industry by eliminating the need for commercials, any equipment and installation commonly associated with TV service and any fees often charged.

                Hulu and Netflix are different because with Netflix, one must wait for the entire season to be released before watching any new episodes. At college, residences shift so often that attaining TV service is nonsensical. Instead, college students tend to subscribe to services such as Hulu and Netflix. All those I know are completely satisfied with these services and the price of said service.

                Without as many people watching cable or satellite TV, commercials have been rendered unnecessary. This is changing the advertising industry. A move to online advertising is occurring with more force than ever before. Many TV networks were largely funded by partnerships with advertising companies and are now finding themselves in financial trouble.

                As a result of underfunding, will TV networks go out of business? Will TV become obsolete? Will news programs be updated daily to the Internet? Will the end of TV be brought about by the consumer choice to subscribe to Netflix and Hulu? Will these new technologies leas to the end of TV as we know it? Is the golden age of TV services over? Only time will tell.

Scholarship Essay #2

                According to a study conducted by US Consumer Product Safety Commission found that in 1999, 800 students ended up in the emergency room due to overly heavy backpacks (qtd. in http://www.montclair.edu/Detectives/curriculum/docs/4.4arts1.doc.pdf).  These were just students that ended up in the emergency room. Many students experience back pain that goes undiagnosed and untreated or isn’t serious enough to land one in the emergency room. Ways to prevent back injury are ensuring proper fit of the backpack, teaching proper lifting techniques and encouraging students to complete homework at school as much as possible without interfering with other school work or positive social interaction. Another measure that schools have started investigating is the usage of online textbooks.

                I believe that online textbooks would be beneficial to students’ physical well-being because instead of lugging around a backpack with five heavy textbooks, one could simply carry a Kindle or other similar device. I believe that these online resources should still have clear section headings and links to the individual headings to allow for convenient studying and locating abilities. It would also allow navigation to be easier.

                When I was in fourth grade, local college student came to my school to conduct a study. These students found that the backpacks of these nine to ten year old children sometimes weighed over twenty percent of the individual child’s weight. This is over the recommended limit of carried weight by a large percentage.

                As long as there are not any negative effects on the eyes of the students, I see no reason that e-textbooks should not be implemented into schools nationwide. As long as the student can be trusted with a Kindle or other e-reader, individual  books cannot be lost as is possible now. E-books will be extremely beneficial to students everywhere.

Scholarship Essay

When my family stays in a hotel, one of our least favorite differences between the hotel and our home is the fact that the hotel doesn't have DVR. Due to this fact, we must be patient while we watch TV. DVR has allowed us to skip commercials and we had grown accustomed to that way of watching TV.

I remember during the times when my family had DVR service, my friends would ask me if I wanted to go to the movie theater to watch the newest movie. I would ask for the title and then tend to respond that I had not heard about that movie. Because I was skipping commercials, I wasn’t seeing movie trailers.

I believe that DVRs have caused a decrease in TV advertising revenue and an increase in the amount of advertising found online. One cannot skip through online commercials. Youtube has also been showing more ads before videos.

Very rarely does the American public look forward to watching commercial. One example of Americans anxiously waiting for commercial breaks is the Superbowl. Despite DVR servicing (and most likely use during the Superbowl), at the time of this game, commercials are still viewed, at least the first time.

Television advertising was a huge amount of revenue for most major companies in America for a very long time. Suddenly, these companies need to find a new way to reach the American public.

All in all, Mr. Ted Harbert’s views are valid. DVR is leading to a decrease of revenue for television advertisements. However, one must think about the claim Mr. Harbert has in this situation. He is not the CEO of a company in the usual fashion, but he must ensure that NBC is bringing in enough revenue to make a profit, or at least break even. If people aren't watching commercials, companies will stop creating and selling commercials. When this happens, NBC will lose its customers that pay to run an ad on the network. If this happens for long enough, NBC could very realistically collapse as a corporation. With NBC’s long heritage of success as a TV programming station, I would certainly dislike being the man under whose care this collapse occurred.

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